BRANDING
BRANDING
Cubert
rebrand
A bold, vibrant brand for a global health and wellness incubator.
Project Details
Redefining Wellness Branding with Cubert
Cubert is a creative brand agency that builds modern health and wellness brands with purpose and personality. They combine technology, data, and design to simplify how people connect with their well-being, making everyday health more approachable, accessible, and engaging.
Under the guidance of Andrea Suarez, Art Director at Cubert, we were challenged to lead a full rebrand that captured the agency’s playful mindset and ambitious vision.
ROLE
Bramdin, Concepting
Timeframe
1 month
TOOLS
Illustrator, Photoshop
TEAM
Joshua Richards, Peter Leynes Kateryna Briggs, Whitney Winter, Jessika Krisk
Branding Focus
We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality. It only made sense that we designed our own building blocks.
Logo Design
We wanted to center the brand around inCUBEbation and around building something together as a team.
Initial logo
new logo
logo animation
This rebrand was about more than visuals. It was about aligning purpose, personality, and potential.
A Brand That's Sociable
Cubert is proud to share its current projects and the impact they've made on the community. It was important to have multiple platforms to share job postings and give recognition to their current employees. The social platforms also help set the tone for the rest of users to further understand Cubert.
Brand Book
We created a brand book to define Cubert’s refreshed identity, including tone of voice, color palette, typography, and logo use. It provides a clear foundation for consistent, creative expression as the brand continues to grow.
Stationnary & Office Supplies
The team decided to design brand new Cubert office supplies and stationary to create consistency for the company. The brand colours and elements helped shape the company's current environment in their new office space.
UX DESIGN
UX DESIGN
Cubert
rebrand
A bold, vibrant brand for a global health and wellness incubator.
Project Details
Redefining Wellness Branding with Cubert
Cubert is a creative brand agency that builds modern health and wellness brands with purpose and personality. They combine technology, data, and design to simplify how people connect with their well-being, making everyday health more approachable, accessible, and engaging.
Under the guidance of Andrea Suarez, Art Director at Cubert, we were challenged to lead a full rebrand that captured the agency’s playful mindset and ambitious vision.
ROLE
Branding, Concepting
Timeframe
1 month
TOOLS
Illustrator, photoshop
TEAM
Andrea Suarez
branding focus
We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality. It only made sense that we designed our own building blocks.
Logo Design
We wanted to center the brand around inCUBEation and around building something together as a team.
Initial logo
new logo
This rebrand was about more than visuals. It was about aligning purpose, personality, and potential.
logo animation
Stationnary & Office Supplies
The team decided to design brand new Cubert office supplies and stationary to create consistency for the company. The brand colours and elements helped shape the company's current environment in their new office space.
A Brand That's Sociable
Cubert is proud to share its current projects and the impact they've made on the community. It was important to have multiple platforms to share job postings and give recognition to their current employees. The social platforms also help set the tone for the rest of users to further understand Cubert.
Brand Book
We created a brand book to define Cubert’s refreshed identity, including tone of voice, color palette, typography, and logo use. It provides a clear foundation for consistent, creative expression as the brand continues to grow.
BRANDING
Cubert
rebrand
A bold, vibrant brand for a global health and wellness incubator.
Project Details
Redefining Wellness Branding with Cubert
Cubert is a creative brand agency that builds modern health and wellness brands with purpose and personality. They combine technology, data, and design to simplify how people connect with their well-being, making everyday health more approachable, accessible, and engaging.
Under the guidance of Andrea Suarez, Art Director at Cubert, we were challenged to lead a full rebrand that captured the agency’s playful mindset and ambitious vision.
ROLE
Branding, Concepting
Timeframe
1 month
TOOLS
Illustrator, Photoshop
TEAM
Andrea Suarez
Branding Focus
We wanted to create a brand that reflects not only a brand incubator but that also demonstrates building brands together in a playful and fun environment. All along, we knew that we wanted to create a brand that highlights and celebrates its innovative skills, as well as its individual design personality. It only made sense that we designed our own building blocks.
Logo Design
We wanted to center the brand around inCUBEbation and around building something together as a team.
Initial logo
new logo
LOGO ANIMATION
Stationnary & Office Supplies
The team decided to design brand new Cubert office supplies and stationary to create consistency for the company. The brand colours and elements helped shape the company's current environment in their new office space.
A Brand That's Sociable
Cubert is proud to share its current projects and the impact they've made on the community. It was important to have multiple platforms to share job postings and give recognition to their current employees. The social platforms also help set the tone for the rest of users to further understand Cubert.
Brand Book
We created a brand book to define Cubert’s refreshed identity, including tone of voice, color palette, typography, and logo use. It provides a clear foundation for consistent, creative expression as the brand continues to grow.