My design journey began in Montreal, where I developed a foundation in graphic and web design before moving to Toronto to continue my studies at YSDN, one of Canada's leading design programs. During this time, I gained experience in fashion and e-commerce while freelancing across a range of industries, from lighting and furniture to food, aviation, and creative agencies. Working across different fields taught me to adapt to different audiences, understand diverse business needs, and approach each project with a fresh perspective.

I began my career at a design agency, working across brand identity, advertising, social media, and digital products. One of my early end-to-end website projects earned me a Vega Digital Award, Gold, for Best Corporate Website of the Year. Beyond the recognition, the project prompted me to think about where I wanted to take my career. I wanted to move beyond graphic design and advertising and focus more on research, strategy, and creating experiences around real user needs.

That shift led me to a UX Architect role at a pharmaceutical company, where I spent four years working on digital experiences and applying user research and strategic thinking to complex design challenges.

Today, I'm a Visual Designer at The Born Group, collaborating with multidisciplinary teams across industries including healthcare and telecommunications. I'm comfortable joining established teams or taking ownership of projects independently. I value clear communication, thoughtful collaboration, and finding the balance between creative thinking, business objectives, and real user needs.