I'm a UX/UI and brand designer with a background in digital strategy, though if I'm honest, this all started long before "strategy" was a word I knew. As a kid I was constructing little books and building spaceships out of cardboard boxes; design has followed me since.

That early instinct grew into a genuine passion for science and a drive to help people through my work. It's taken me from designing a health and fitness app at a design incubator, to UX design at a pharmaceutical agency, to my current role as a researcher and UX/UI designer at The Born Group. I care about the strategic side of design as much as the craft: understanding business goals while staying grounded in what people actually need. Whether I'm building component libraries or shaping brand identities, I want the result to be both functional and expressive.